The Library — Bar Concept & Brand Experience

Concept
A quiet, vintage-inspired bar designed as a contrast to the energy of the casino — offering a more relaxed, intimate experience rooted in nostalgia and storytelling.

Role
Art Direction, Brand Identity, Environmental Design

Overview
The Library was developed as a new bar concept within the casino, intentionally positioned as a more subdued and intimate alternative to the surrounding environment. Designed to feel removed from the noise and pace of the floor, the space offers a quieter, more laid-back experience.

The identity draws from vintage library references — including old books, library cards, and archival materials — to create a layered and recognizable visual language. These elements are paired with subtle nods to Cleveland’s history, incorporating references to local figures and cultural moments to ground the concept in place.

The system was applied across menus, window wraps, signage, and environmental graphics, creating a cohesive experience that extends beyond branding into the physical space itself.

The result is a distinct and intentional environment that offers a different pace within the property, contributing to its strong reception and continued success.